Career Paths: Social Media Marketing – Student’s Book

Career Paths: Social Media Marketing is a new educational resource for social media professionals who want to improve their English communication in a work environment. Incorporating career-specific vocabulary and contexts, each unit offers step-by-step instruction that immerses students in the four key language components: reading, listening, speaking, and writing. Career Paths: Social Media Marketing addresses topics including types of online communication, social media in journalism, social media in public relations, social media in advertising and marketing, and the cultural impact of social media.

Included Features:

A variety of realistic reading passages
Career-specific dialogues
45 reading and listening comprehension checks
Over 400 vocabulary terms and phrases
Guided speaking and writing exercises
Complete glossary of terms and phrases

CEFR LEVEL A1 – B1

Teacher’s Guide – available
Student’s Book with Digibooks App – available
Student’s Book + CD – available